About Us

Think For Good, Incorporated (TFG) is a leadership & civic engagement consultancy supporting individuals and organizations to boost their efficacy through creative ideation, strategic planning, and implementation. Since its formation in 2012, TFG’s priority clientele roster includes nonprofit organizations, foundations, municipalities, federal government agencies, and state service commissions. We focus on helping individuals and organizations develop a fundamental understanding of their identity and purpose. From education and nonprofits to government agencies and tech companies, we are keenly aware of the challenges you may face every day. We work deliberately to empower you and your teams to unlock your dynamic capability- enabling you to achieve your prioritized personal, professional, and organizational goals. As partners, our aim is to brave the challenges of life and leadership together.


We work collectively to push beyond the typical sense of altruism to develop wholistic, solution-oriented approaches to today’s public issues and concerns through research, analysis, thoughtfully-designed plans, and fervent action. 

We are committed to helping you and your team rise above daily frustrations and find the connection points of purpose in everyday moments. Our team helps individuals and organizations come into a fundamental understanding of their identity and purpose. As a result, our clients are able to infuse their strengths to breakdown silos that prevent shared knowledge, connection, and positive change.

When we partner together, our promise is to work deliberately, and intentionally establish trust and transparency so you are seen, heard, and known. Through innovative assessment and evaluative practices, we create a transformative experience to attain your desired outcomes with immediate and practical sustaining steps of action. Recognized for sound coaching and consulting methodologies, our servant leadership style is the catalyst for bold decisions and bravery in life and leadership.


About Tray

Tray T.S. Deadwyler, CVM, CBC, CLC, is the Founder and Director of Think For Good, Incorporated. Leading this civic engagement and imagination consultancy, he is committed to systemic problem-solving and co-creating a theory of change to achieve success in a myriad of issue areas. Tray works collectively with his clients to push beyond the usual sense of charity and altruism to develop foundational solutions, embodying the company motto, Solve it Together. Affectionately known as the "Service Nerd" by his colleagues, Tray focuses on developing cross-sector solutions and training professionals to effectuate empathy in communities. Tray possesses certificates and credentials in economic/ community development, facilitation, volunteer administration, neuro-linguistic programming, leadership development, and cognitive-behavioral coaching.

Tray’s twenty-year civic and professional transcript spans organizations such as the American Red Cross, Atlanta Police Department, Communities in Schools, Morehouse College Spelman College, Points of Light Foundation, and the AmeriCorps National Civilian Community Corps, Angels in Distress, and Love Beyond Walls. His national service programs have tackled challenges in education, poverty, community health, disaster preparedness, and response.

As a result of his work and commitment to communities, Tray has been honored with the Corporation for National and Community Service Innovation Award, the Presidential Volunteer Service Award (2011), selected as one of Aspen Institute’s Emerging Nonprofit Leadership Fellows (2014), graduated from three American Express Leadership Academies (2012, 2014, 2016), Georgia Forward’s Young Game Changers (2017) and most recently, a Well-Being Warrior from the WEB Network and Leadership Learning Community.



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